In the 1990’s presidential election campaigns have become more candidate centered and less focused on issues and party labels. The change has been attributed both to how the media cover presidential campaigns and to how candidates use the media. Two ways in which the media has contributed to candidate-centered presidential campaigns are broadcasting talk shows/debates on TV, and covering the background of a candidate. Two ways in which presidential candidates’ use of the media has contributed to candidate-centered campaigns are the negative commercials/mud sliding pit on TV/radio to try to make that candidate lose votes, and another way is the media leaking information to the public before it was to be released (if ever).
(1999_1). In the 1990’s presidential election campaigns have become more candidate centered and less focused on issues and party labels. The change has been attributed both to how the media cover presidential campaigns and to how candidates use the media Identify and explain two ways in which the media have contributed to candidate-centered presidential campaigns. Identify and explain two ways in which presidential candidates’ use of the media has contributed to candidate-centered campaigns.
http://apcentral.collegeboard.com/apc/members/repository/sg_gov_pol_us_99.up_7047.pdf
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